Home Study
Yoga Studio Success Program
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Are you striving to make your studio operate more smoothly AND earn more money?
Or maybe you're starting a studio and want to get going on the right track.
Whether you've been running a studio for years, but know that things need to get better, or you are new to running a yoga studio and want to start out in the right direction, this program is for you. and want to learn how other successful yoga studios did it, there is a resource for you. Would you like to know:
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- Knowing they have a great studio, but not knowing how to get people to come to it.
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- Feeling frustrated because people who were students simply don't come back
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- Being awake at 3:00 AM , worrying about all the things they need to do to keep the studio running.
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- Dealing with "challenging" teachers and staff.
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These are all understandable... And actually pretty common.
Please know, you're not alone.
The good news is, it IS possible to make these things better. Most studio owners are well versed in the art of yoga, but they were taught little (if any) about running a business during teacher certification.
Just as you wouldn't expect a student to get a new asana right without guidance from a teacher., why should you be expected to know how to do things like marketing, finances and staff management without guidance?
Maybe people have told you a bit here and there about these things, but you know there must be more, that there must be a big picture to tie all the pieces together.
I'm guessing you're reading this because you do want to do what it takes to get your studio on the right track. If you truly:
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- Want to be in a place where you have enough time to regularly do your own yoga practice
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- Are interested in being able to attract new students who will be grateful you introduced them to your studio
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- Would like to not feel stressed about your studio
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- Want to feel confident dealing with teachers and staff
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- Learn how to earn additional money by renting out studio space when it's not being used
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- Feel like you have a handle on managing your studio's finances
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...then you are in the right place, so please keep reading. There is one thing I've found very interesting in working with as many studio owners I have.
Click on a link below to listen:
* Handling new student inquiries
* Making your studio the clear choice for new students
* Creating an effective and profitable pricing structure
* Bring back students who have stopped coming
It's true! Some studios regularly have profits of $10-$20,000 a month (and I'm not talking about the corporate mega-studios with multiple locations). Oddly enough, I've come across studios that don't necessarily have the best teachers or the newest facilities, yet still do well financially AND provide a space where people really enjoy being.
If you pay close attention to what I'm about to explain, I know you'll understand why.
There's a myth in business that says "If you build it, they will come." What if you are the best teacher in the world, but no one knows that you exist, or don't understand how your studio can benefit them? No one will come to you. But it doesn't end here.
Even if you bring lots of people into your studio, if the business isn't managed well, all the money you make can easily be spent. Running a successful studio is a combination of specific concrete skills.
Just as yoga consists of movement, breath and mental focus, business consists of multiple parts that must all work together. Just as there are very specific ways to practice yoga (and many poor ways to do it), there are specific methods to running the business side of your studio successfully.
If you're an experienced teacher, you can look at a student's pose, and in seconds, tell them how to correct it. But to someone without a high level of expertise, the pose might look just fine from the outside. Business is the same way.
By knowing certain keys to how a successful studio operates, you can easily identify problems. Without this knowledge it might not run smoothly, but it's not at all obvious why.
Running a studio is just like baking a cake. If you have flour, sugar, butter, and eggs, you can potentially make the world's best cake. But if you don't know the right amounts, the order they go in the bowl or how long to bak it, how good is your cake going to be? It's the same with running a yoga studio.
There are key elements that are essential to business success. But if you do them out of order (teaching a class before you put the floor in), or in the wrong amounts (painting the walls a third time instead of advertising for your grand opening in two weeks - yes, that really happened!), you're business is not going to have long-term, sustainable success.
So, what are the key points? Well, it's not just a single key point - it's several. And successful studio owners are just doing what other yoga studio owners simply aren't.
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- They know how to advertise and market in a way that brings in plenty of students
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- They have a good handle on finances, knowing how much they made in past months as well as how much they need to make in coming months in order to pay all the bills, pay themselves, and have a certain amount left over
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- They have developed key business strategies and day-to-day actions that drive their studio toward success
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- They know additional ways to generate extra monthly income with little extra work.
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- They know how to confidently and effectively select teachers, motivate them and even deal with problems with teachers and staff.
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- They know that regular contribution and giving is essential to the success of any business.
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But these key points don't do much unless you know how to implement them. How can you structure your business? How can you lead a team when you can't afford to even hire teachers? How can you do advertising when you barely have money to get the doors open?
The Home-Study Yoga Studio Success Program is about mastering the key points above and strategies you need to run a successful yoga studio in a practical and enjoyable way.
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The program is made up of a number of key elements that are learned and applied over the eight sections of the program. You will:
- Create and clarify a vision and plan for your studio both today and in the future.
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- Learn strategies for bringing in and retaining new students
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- Create concrete methods for getting people who have never considered yoga before to become dedicated students
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- Implement low-effort techniques for generating more profits without spending more time and money
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- Learn practical methods for reducing your workload (without losing money)
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- Tackle financial matters with more confidence
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- Enjoy the peace of mind that comes with having an organized studio that generates income
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- Find confidence in working with teachers and staff
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Do you have a clear vision of what you want your studio to be like 5 years from now? How about 3 years or 1 year? I don't just mean the same old routine. I mean a growing, thriving business. One where you get to do more of what you really enjoy every day.
Running a business without a long-term plan is like driving across the country without a map. You might eventually get there, but you'll spend lots of time getting lost and asking directions.
Wouldn't it be great if you had a map you could follow? Imagine having a plan for what you need to do to keep your studio making money and serving people in the way you want to. A plan that will guide you day after day. In this program, you will create such a plan just for your studio.
Can you see other businesses and professionals regularly sending students and clients to you? In this course, you will learn concrete techniques for achieving this and more.
Have you wanted to effectively use the internet for advertising and marketing? Many people search for a local studio on the internet before even looking in the phone book. Will they find your web site easily, and feel like your studio is where they want to go? We will be covering the keys to having an effective web site without needing to be a computer guru.
Will your teachers actively get new students for you? In this program, you will learn strategies for getting your teachers to regularly bring in new students (and be happy about it!)
Will people who are taking yoga at gym or YMCA have good reasons to come to your studio instead? Learn how to show them the benefits.
Existing students are one of your best ways to get new students. Generate more referrals.
Most studios find that newspaper advertising doesn't work, but there are a few that use it successfully. You will learn what their strategy is.
Imagine having a carefully structured plan for advertising and marketing. One where you knew that for every dollar you spent on advertising, you were making two dollars in revenue. By the end of this program, you will have a real marketing plan for your studio.
Avoid getting stuck in a financial crisis, wondering how you're going to pay the bills. Many studios face this at some point, for others it can be an ongoing issue. Did you know that often a studio can predict and avoid these situations in advance? You'll learn how.
You will also learn to determine just how many students and clients you need each month, and be better able to decide what to do when these numbers are low.
Ever notice how some teachers have pretty full classes, while others' classes are less than half full? What makes the difference? You'll learn how to identify and hire the teachers who really pack the room.
Let's face it, all studios have teacher "challenges" at times. There are some constructive ways of dealing with teacher issues, and some that.well, let's just say they're not very effective. The program covers strategies for working with teacher (and other staff) problems, as well as knowing when (and how) to let someone go.
Your teachers are the essence of your studio. Providing a place where they love to teach, and to just "be," is crucial. How do you make your teachers feel your studio is a place where they really belong? The program covers techniques for giving your studio that feel - making your studio feel like a place both teachers and students want to be, even after class is over.
It's for people who are ready to take a step forward and get their studio going on the right track.
It is for studios that are just starting out, but also for studios that have been in business for years. I'm confident that studio owners of all levels will find real value in what the program covers.
It's for studio owners who place a high value on developing the business side of running a studio. They know there's a right way to do it and are determined to learn how.
People who believe that taking care of themselves is just as important as taking care of their business for lasting health. They are not willing to run ragged until they drop. They want their studio to run smoothly and consistently.
Yoga studio owners who are proactive, willing to try something new, and who are excellence-oriented.
People who have a higher standard for themselves, are willing to continue to learn, realize they don't have to know all the answers, and ready to work as part of a team (not a one-person show).
It's for those who want to know more about what it takes to be a success so they can have a greater impact on the world.
If you feel that the yoga you teach is making the world a better place by assisting people to reach their potential, bring more life balance and clarity, decreasing stress and tension, and bringing more fulfillment and happiness, then you are ready for this program.
The program consists of nearly ten hours of audio recordings, excercises to help you put what you learn into proactice and even sample scripts and forms to use in your studio. The program is divided into eight modules, each focusing on a specific topic. Some people listen to one each day, others spread it out over eight weeks.
The program was originally offerred as a live online tele-seminar at several times the price. It includes the exact same material, recorded live from actual tele-seminars and provided for you either as MP3 downloads or on CD. By the end of the program, you will have concrete techniques and methods implemented into your studio plan.
What makes the Home-Study Yoga Studio Success Program different than the rest of the business help out there?
There is no other program that gives you what the Studio Success Program does:
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- This program is not just about good information, but how to learn and apply the strategies for lasting success
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- It includes an unconditional happiness guarantee.
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Hopefully you get the idea of what this program can do for your studio. How much more could you earn per month by implementing just a couple of these techniques?
I'm confident that you will earn more in just one week from implementing a few of the techniques that covered than the cost of the entire program. Thus, I hope you'll see the cost of this program as an investment - something you'll get back many times over - and not as an expense.
The original live tele-seminar is priced at $297. This program includes the exact same material recorded live from the tele-seminar. In order to make the program available to virtually any studio owner who needs it, the entire 8 unit program costs only $87 (for the downloadable MP3 version) as a special bonus to Balanced Business subscribers. I'm not sure how long this special price will be available for, so if your considering it, I just don't want you to miss your chance at this price.
The program is available either as a download, or as a CD set and workbook delivered to your door. The discount price for the downloadable version (includes MP3 audio files that can be listened to online or downloaded to your PC, ipod, etc. and a downloadable workbook that you can print) is just $87. You will receive this program immediately, so within minutes you can be learning to create a more successful studio.
Q - What are the prerequisites for the Program?
A - None, but I highly recommend the Super Studios Manual. This manual gives you background on the top studios across the country and techniques they used to get there. In addition, you will receive a recommended reading booklist that will help you run your studio business.
Q - What sort of guarantee comes with this program?
A - Like all Centered Business products and programs, we have our 'Unconditional Happiness Guarantee'. For the Home-Study Yoga Studio Success Program, it works this way: Listen to at least two days of the program (about 2 hours). If you feel that the program is not worth much more than what you paid, I will give you a full refund.
Q - What if I have had a yoga studio for years? Can I still benefit from this program?
A - Absolutely. The material covered is every bit as relevant for an established studio as it is for a new studio.
If you have any other questions, please contact me.
Thank you, and I look forward to your continued success.
Enjoy!
Coach Al Lipper
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